My name is Louisa Ashforth and I have owned a beauty salon for 16 years.
So I would say I am really experienced and entrenched within the beauty industry and I wanted to deliver a range of unique, personalised skincare, which was simple to use.
I wanted each product to contain key ingredients which will adapt to each skin type to avoid the customer feeling overwhelmed by 100’s of products as well as forever changing skin.
Our skin changes all the times for many reasons such as lifestyle choices, hormones, stress levels and environment. One month we could suffer with sensitive skin, then change to oily, for example. We don’t want to be venturing out to buy more products. That’s why LA Skincare is unique, whatever is happening with your skin, you still use the same products, you just adapt the way you use them. We have a tool kit of 6 products and we can just adapt which products we need to use and vary the amount we use them.
LA Skincare works on the deeper layers of your skin, it is not just a cosmetic range, it can help change your skin from the inside. It is all about exfoliation, which I believe is the key to most skin problems. If you do not have the right canvas any moisturising products used will not soak in. A little like butter on cold toast, it’s never soaking in. That is a bit like your skin, without removing the excess dead skin, moisturisers are not able to soak in properly; therefore they are not having the maximum benefit.
The ethos behind the range is ‘simple yet effective’. I wanted a range that allows you to tailor it for your specific skin requirements. My goal is for each of us to achieve fLAwless skin.
I made a promise when I designed this luxurious brand, which is naturally inspired, not tested on animals and paraben free. I am very excited to share this amazing brand with you.