by Louisa Ashforth | Jun 10, 2025 | Dry Skin, Oily Skin
Let me tell you why hyaluronic acid is the ultimate skin hydration hero because after 25 years of working with real skin and real clients this is one ingredient I come back to time and time again. It is not a trend. It is not a gimmick. It is genuinely one of the most... 
by Louisa Ashforth | Jun 10, 2021 | Dry Skin, Oily Skin
Beta Hydroxy Acids Ever wondered what those magical Beta Hydroxy Acids (more commonly known as BHAs) are that everyone keeps raving about? You know, the ones that promise to banish breakouts and give you that smooth, radiant glow? Well, you’ve come to the right... 
by Louisa Ashforth | Jun 10, 2021 | Dry Skin, Top Tips
Alpha Hydroxy Acids v’s Beta Hydroxy Acids Which is the better? Alpha Hydroxy Acids v’s Beta Hydroxy Acids. However do you know what they stand for and which is better? Ok, let me explain… AHA stands for alpha hydroxy acid and BHA stands for beta... 
by Louisa Ashforth | Jun 10, 2021 | Dry Skin, Oily Skin, Reviews
What are AHAs? 8 incredible facts about Alpha-hydroxy acids (AHAs). These are a group of plant and animal-derived acids used in a variety of skincare products. These include daily anti-aging products, such as serums, toners, and creams, as well as occasional... by Louisa Ashforth | Jun 8, 2021 | Dry Skin, Oily Skin, Reviews
Alpha Hydroxy Acids (AHA’s) So, what are Alpha Hydroxy Acids (AHA’s)? The AHA family of acids are derived from natural sources such as fruit, milk or sugar. Generally speaking, the benefits of AHAs on the skin include exfoliation, brightening, smoothing,... 
by Louisa Ashforth | Jun 7, 2021 | Dry Skin, Oily Skin, Reviews, Top Tips
Dry v’s Dehydrated skin So, Dry v’s Dehydrated skin. At first glance, ‘dry’ and ‘dehydrated’ seem like two words to describe the same thing. But when it comes to skincare, they are completely different concerns with different underlying causes. What’s...